• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Glafira Odoeva
Communication Barriers Using Innovate Technologies Evidence from Car Sharing
Integrated Communications
(Master’s programme)
2019
New technologies are being intensively developed, in particular carsharing. The use of carsharing has a positive effect on a city: reduces traffic congestion and environmental pollution. But communication barriers impede the adoption of new technologies. The purpose of this thesis is to study the impact of communication barriers on the use of carsharing and to offer recommendations for overcoming them.

In the theoretical part the following concepts were systematized: «city», «urban communications», «digital city», «sharing economy», «communications with technologies». Moreover, an analysis of approaches to classification of communication barriers was presented and the classification of communication barriers in relation to carsharing was designed.

In the practical part we explored the influence of communication barriers on the adoption of carsharing technology. Methodology of the work is based on a mixed methods research by an additional coverage method: the results of online-survey (n = 400) are supplemented by depth interviews data (n = 16) and a secondary analysis of survey data (n = 1671). As a result, we come to the conclusion of which communication barriers affect the adoption of carsharing and how they do it and also we made recommendations to overcome them.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses