Year of Graduation
Political Marketing Features in Municipal Elections
Smart-Marketing: Data, Analysis, Insight
Political elections are a process in many respects similar to making a purchase, where the voter acts as a buyer, who chooses from the set of proposed options that which he considers suitable for himself. You can tell voters about choices through political marketing tools. At the level of municipal districts, “political marketing” has remained “election campaigning for the purpose of election campaigning”, whereas over the past decade, at least, it has undergone noticeable changes and borrowed the tools of “product marketing”. In this study, the peculiarities of political marketing at the municipal level and the features of the organization of election campaigning are studied using the example of the elections to the City Duma of the first convocation of the city of Krasnokamsk. As a result, Customer Journey Map has been built for each electoral group in order to increase the effectiveness of the candidate’s interaction with voters at each point of contact and the effective use of political marketing tools.