Analysis of the Effectiveness of Communications in Place Marketing on the Example of Nizhny Novgorod Tourist Information Center

In the modern world cities compete in terms of attractiveness for different audiences. But in Russia there is no common practice in marketing of the city. Previous studies in the field do not consider cases from Russia, do not take into account features of Russian cities, therefore, the problem of marketing of the city has not been solved yet. The paper has a purpose to conduct an analysis of communications in marketing of the city. In the study new ways of working with different audiences are proposed for improving efficiency of communication channels in marketing of Nizhny Novgorod. In the paper results of interview with representatives of administration and tourist information center of Nizhny Novgorod are reflected. Anticipated results will show insufficient work in marketing of the city. At the next stage based on the analysis of the data a list of recommendations will be presented.