Development of an Innovative Product for Digital Audio Advertising

Student: Erkinbek uulu Syrgak

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

Development of different ways of marketing channels is a key task for different types of companies at the moment. Audio advertising is a new kind of marketing promotion, for which there are currently no actual conditions created. This paper attempts to develop a platform for the development of this type of advertising. The main goal of the work is to develop a universal platform for the promotion of an online platform for audio advertising. The preliminary results of the research can show that the creation of this type of platform. In conclusion, this study indicates the factors of using this type of promotion for companies. This study has practical applications for different companies as a unique promotion tool. Following an in – depth analysis of preliminary research results, some recommendation for marketing department will be presented.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses