Transformation of Content Marketing Tools in Different Types of Media

Student: Liderskaia Ekaterina

Supervisor:

Educational Programme: Media Management (Master)

Year of Graduation: 2019

This paper deals with content marketing and its tools. The author of this work examines the process of changes in these tools and consumer behavior, analyzes the perspective of these phenomena. The psychological aspects of information consumption, analyzes the problem of over-saturation of the information space, gives a characteristic of trends. The goals and objectives of the study were achieved by empirical research methods, an expert survey was conducted. The result of this work was the conclusion that the content has become more personalized. Keywords: content marketing, computerization of society, information consumption, marketing strategies.

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