Reaction of the Russian Stock Market to Companies’ Brand Value Announcements

Student: Chepurina Ekaterina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Final Grade: 7

Year of Graduation: 2019

Brand value is an intangible asset which plays an important role in a company’s performance. The idea of positive stock prices reaction to brand value announcement is widely supported in foreign literature. This study is about the influence of brand value announcements on Russian stock market. Drawing from signaling theory, I hypothesize that brand value announcements act as a signal of financial performance and influence investors’ decisions. Through the event study methodology implementation the hypothesis about positive abnormal returns after the publication was approved for 2018 year.

Full text (added May 20, 2019)

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