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The Impact of Client Preferences on Global C2C Business Model Adaptation: the Case of eBay and Taobao in China

Student: Xiaojuan Fang

Supervisor: Sergei Shaposhnikov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2019

The Impact of Client Preferences on Global C2C Business Model Adaptation: the Case of eBay and Taobao in China

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