Aesthetics of the Early Soviet Poster and Accentual Verse of Mayakovsky in Modern Advertising

Student: Sovetova Liudmila

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2020

This is an interdisciplinary research that investigates how the modern Russian advertising includes the identifiable features of the early Soviet posters. The usage of the Mayakovsky’s advertising tradition is the most crucial for the study. In this graduation paper researchers establish the linkage between his accentual verse and specific elements of the visual style and – structures of the modern examples of the Soviet stylized Russian advertisements. The theory of the nostalgia economy is used as a theoretical framework because it partially explains the growing interest to the Soviet aesthetics in modern Russia.

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