Impact of Web-Site Quality on Company Performance

Student: Blinova AnastasiiA

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

This study analyzes the impact of the quality of websites of Russian companies on their financial results. Website quality is understood as the correspondence of a web page with properties that allow it to create value and the ability to generate income. The study uses web metrics that characterize the reliability of the site, the success of the search or its visibility, and the cost of the site as indicators of quality. The sample consists of 101 observations - these are large Russian traded companies. As part of the study, a log-linear regression model was constructed, estimated using the least squares method. It was revealed that there is a significant positive relationship between web metrics and company value and the company's revenue, but site quality indicators do not significantly affect the company's profit. Also revealed a significant relationship between the value of the site and the value of the company.

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