Social Media Influencer Marketing: the Specifics of Collaborating with Bloggers Influencing the Audience

Student: Shubenok Polina

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2020

The theme of the research is devoted to the phenomenon of influencers being more engaging and trusted than superstars. Being a blogger is different from getting a job in any other field. The purpose of this research is to find out, what is the specifics of working with influencers on social media, how the sphere of social media is developing and what are the conditions and features of their activity now. This site is styled as a blog and it is supposed to be educating young people in an interesting and modern way.

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