Future is now. Clothing Design based on Modern Technologies in Creation and Production

Global trends in the development of modern society are fundamental for the fashion industry, reflecting all major social phenomena. The most important macro trends of the near future are customization (individualization of all consumer goods) and digitalization (digital transformation) of all life processes. The aim was to study the market for technological clothing compatible with added reality, i.e. the possibility of combining reality and virtual space. Along with the analysis of modern technologies actively used in the fashion industry, was studied the issue of demand for a virtual product and a special collection of real clothing based on the most modern technologies, created specifically for this electronic app. The research was carried out by analyzing open sources of information (books, websites), conducting quantitative and qualitative research. The result of the research was the preparation of technical requirements for the development of a mobile application of added reality and a collection of 7 basic layouts of modern functional clothing.