Analysis of Social Media Impact on Consumer Behaviour on the Case of Instagram

Student: Medvedeva Polina

Educational Programme: Economics and Statistics (Bachelor)

Year of Graduation: 2020

Consumer behavior is one of the most complicated and constantly evolving parts of behavioral economics. Just a few years ago the largest part of external influences was properly explored, but things completely changed by now due to the rise of social media accumulating enormous impact on people. The main purpose of this paper is to bring more understanding on market decisions making on the base of one specific social media, e.g. Instagram. After analysis and modeling the case it is expected to shed some light on consumer behavior and reveal best strategies to head it.

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