Specifics of Online Misinformation Perception by the Audience of Mothers of Children under 3 y.o.

This academic paper was investigating a negative and unreliable information on the Internet and its influence on a new category of nowadays consumers, i.e a digital mother. Modern digital mother is a new and insufficiently explored category of women. The modern consumer that open ups in motherhood and easily balancing in taking care of her child and satisfying her and her family needs by Internet. In one hand, it seems that marketing departments already know everything about motherhood and mothers. However, with such a phenomenon as the digital mother, there are new tasks and challenges. Due to massive new information, brands have to fight for their clients by measuring all possible risks ahead. Therefore, to not to lose their attention and interest, we have investigated the way the modern mother consumes information from the Internet, and most importantly how does she react on negative feedback on a brand. In this academic work you will find fresh and detailed image of digital mother that is based on 1257 answers of respondents all around Russia. Besides, the paper gives an answer if fake news are influencing modern mother and her desire to buy products of a brand.