Elena Gryzunova
- Associate Professor:Faculty of Communications, Media, and Design / School of Integrated Communications
- Programme Academic Supervisor:Data-Driven Communication
- Elena Gryzunova has been at HSE University since 2016.
Responsibilities
Responsible for the internship of students in the Master's programme "Integrated Communications"
Education and Degrees
- 2014
Candidate of Sciences* (PhD)
- 2008
Degree in Public Relations
Moscow State Institute of International Relations (University)
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Student Term / Thesis Papers
- Bachelor
Y. Dorofeeva, Features of the Personal Branding of a Business Coach in Social Media. Faculty of Communications, Media, and Design, 2020
S. Rubina, Comparison of Perception of Personalized Brand Communication Channels by Different Age Groups. Faculty of Communications, Media, and Design, 2020
Y. Roshchevskaya, Specific of Brand Promotion in the Sphere of Electronics among Generation Y in Russia Using Micro-Influencers as a Communication Channel. Faculty of Communications, Media, and Design, 2020
A. Abramova, Self-Presentation of Indie Musical Artists in Social Media on the Example of Instagram Online Platform. Faculty of Communications, Media, and Design, 2020
A. Sorokina, Influence of Congruence of Individuality of Brand and Celebrity on Consumer Behavior on the Example of Restaurant Business. Faculty of Communications, Media, and Design, 2020
K. Timoshkina, The Impact of Eco-Projects on Customer Loyalty in Different Age Groups. Faculty of Communications, Media, and Design, 2020
V. Chirikova, Features of Using Marketing Tools to Increase Loyalty of Premium Brands Customers. Faculty of Communications, Media, and Design, 2020
K. Azanova, Special Events as an Instrument for Building Customer Loyalty to Sports Brands. Faculty of Communications, Media, and Design, 2020
A. Alexeenko, Factors of Cinema Influencers' Trustworthiness in New Media (on the Example of YouTube Video Hosting). Faculty of Communications, Media, and Design, 2020
D. Ostashkina, Use of Controversial Values in Brand Advertising. Faculty of Communications, Media, and Design, 2020
K. Ganieva, Gender Stereotypes in Marketing Communications of Alcohol Brands. Faculty of Communications, Media, and Design, 2019
A. Petrash, Stakeholders' Reaction to Harassment as an Organizational Crisis. Faculty of Communications, Media, and Design, 2019
S. Shliaga, The Impact of Social Media on Transformation of Food Culture of the Japanese Youth in the 21st Century. Faculty of World Economy and International Affairs, 2019
K. Degtiareva, Methods of Engaging Student Community in Volunteer Practices in Russia and the USA: Сomparative Analysis. Faculty of Communications, Media, and Design, 2018
E. Reshnova, Influence of Psychographic Factors on Perception of Crisis Communication. Faculty of Communications, Media, and Design, 2018
S. Shliaga, The Impact of Social Media on Transformation of Food Culture of the Japanese Youth in the 21st Century. Faculty of World Economy and International Affairs, 2018
M. Nemchenko, Integrated Communication Campaigns in the Paradigm of Internet of Things. Faculty of Communications, Media, and Design, 2017
A. Shuvarina, Characteristics of Media Text in Data Journalism. Faculty of Communications, Media, and Design, 2017
D. Gorshenina, Big Data as a Tool for Integrated Communications in Retail and E-commerce. Faculty of Communications, Media, and Design, 2017
M. Makarenko, Strategic Communications at the Stage of Expertize and Public Discussion of an Industrial Facility Construction: Case Study of the Tominskiy Enterprise of the Russian Copper Company. Faculty of Communications, Media, and Design, 2017
A. Bartyuk, Fear Appeal: Influence on Public Opinion in Social Media. Faculty of Communications, Media, and Design, 2017
L. Gilmullina, Сrisis Communication and Reputation Repair Strategies in the Global Sport Industry: a Case Analysis of the RUSADA Doping Allegation Scandal. Faculty of Communications, Media, and Design, 2017
E. Cherniuk, Gamification in Crowdsourcing: Communication Research. Faculty of Communications, Media, and Design, 2017
A. Salnikova, Resilient Organizations in the Russian Pet Product Industry: Digital Communications under Economic Instability. Faculty of Communications, Media, and Design, 2017
P. Stetsenko, The Strategy of Use of Big Data in Integrated Communication Campaigns in Russian Banking Sector. Faculty of Communications, Media, and Design, 2017
- Master
E. Yurkevich, Improving Advertising Messages by Analysing Marketing Factors, that Determine the Price per Square Meter of Real Estate in Moscow. Faculty of Communications, Media, and Design, 2020
N. Gundarov, Apologies as a Factor of the Crisis Provocation. Faculty of Communications, Media, and Design, 2020
K. Degtiareva, Integration of Brands into Events as a Form of Event Marketing. Faculty of Communications, Media, and Design, 2020
E. Korotkova, Communication Strategy for the Promotion of the Joint Venture in E-commerce. Faculty of Communications, Media, and Design, 2020
N. Antonyan, The Project of Advertising Agency of the 21st Century. Faculty of Communications, Media, and Design, 2020
A. Shepeleva, Accounting Planning of Brands of Baby Cosmetics in Russia. Faculty of Communications, Media, and Design, 2020
V. Solomonchuk, Specifics of Online Misinformation Perception by the Audience of Mothers of Children under 3 y.o.. Faculty of Communications, Media, and Design, 2020
E. Mironova, Development of a Content Strategy for an Information Portal Promotion (through the Example of Adindex.ru). Faculty of Communications, Media, and Design, 2020
N. Goptarev, Online Video Platform User Engagement Growth Strategy. Faculty of Communications, Media, and Design, 2020
V. Smirnov, Communication Strategy Development Using Machine Learning and Uplift Modeling. Faculty of Communications, Media, and Design, 2020
Y. Titkova, Factors of Positive Empathy in the Process of Promoting Charitable Projects on the Example of the "Orthodoxy and Piece" ("Pravoslavie i Mir") Foundation. Faculty of Communications, Media, and Design, 2020
Z. Nazarova, Development of a Communication Strategy in VK on the Example of a Mobile App Promotion Website. Faculty of Communications, Media, and Design, 2020
E. Sereda, Analysis and Visualization of Open Data for Communication Tasks Solving. Faculty of Communications, Media, and Design, 2020
D. Belyaev, Neural Networks Applications in Valuation of Banner Ad Creative Efficiency. Faculty of Communications, Media, and Design, 2020
E. Kruglova, Improving of the Effectiveness of Television Advertising Based on the Analysis of Data on Television Viewing Using Machine Learning Methods and Neural Networks. Faculty of Communications, Media, and Design, 2020
M. Alfan, Framing of Whistleblowing in Mass Communication. Faculty of Communications, Media, and Design, 2019
N. Gundarov, Apologies as a Factor of the Crisis Provocation. Faculty of Communications, Media, and Design, 2019
E. Kolesneva, Governmental Crisis Communication as Reaction on Terrorist Acts. Faculty of Communications, Media, and Design, 2019
K. Boronenko, Product Placement in Film as a Tool for Brand Communication. Faculty of Communications, Media, and Design, 2019
E. Golitsyna, Cultural Features of Business Communications in Arab Countries of Representatives of Arab Countries on the Example of the UAE. Faculty of Communications, Media, and Design, 2019
E. Ezhkova, Sustainable Development in the Company's Corporate Communication. Faculty of Communications, Media, and Design, 2019
S. Lapshova, Characteristics of Business Negotiation in Russia and USA: a Comparative Analysis. Faculty of Communications, Media, and Design, 2018
K. Fedoryshyn, Crisis Communications in Banking: Rhetorical Approach. Faculty of Communications, Media, and Design, 2018
Y. Smirnova, Chatbots in the Structure of Communications with Client Based on the Example of Russian Banking Sector. Faculty of Communications, Media, and Design, 2018
A. Fartushnaia, Media Representation of the ARAF Doping Scandal in the Framework of the Multi-Vocal Approach to Crisis Communications. Faculty of Communications, Media, and Design, 2018
O. Ryabokon, The Influence of Long Term Relationships with Clients on Organizational Resilience in the Framework of Strategic Communications. Faculty of Communications, Media, and Design, 2018
Courses (2020/2021)
- Applied Network Analysis (Master’s programme; Faculty of Communications, Media, and Design; 2 year, 1 module)Rus
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 1-3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
- Past Courses
Courses (2019/2020)
- Research and Design Seminar "CRISP-DM Metodology Project Management" (Master’s programme; Faculty of Communications, Media, and Design; 2 year, 1-3 module)Rus
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 1-3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1-4 module)Rus
Courses (2018/2019)
- Advertising and Public Relations in Digital Environment (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 1 module)Rus
- Artificial Intelligence in Media Planning (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 4 module)Rus
- Instruments of Web Communications (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 1 module)Rus
- Negotiation Skills (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 3 module)Eng
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Communications, Media, and Design; 1 year, 2-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 2-4 module)Rus
Courses (2017/2018)
Courses (2016/2017)
Publications16
- Chapter Gryzunova E. Hybridity of crisis communication professional discourse in Russia, in: Strategic communications in Russia: Public relations and advertising. Routledge, 2021. doi Ch. 12. P. 193-205. doi
- Article Gryzunova E. Frandsen, F., & Johansen, W. (2017). Organizational crisis communication: A multivocal approach. London: Sage. 280 pp. // Communications. 2019. Vol. 44. No. 1. P. 131-133. doi
- Book Соловей В. Д., Войтенко Э. М., Грызунова Е. А., Забурдаева Е. В., Ионова О. Е., Меньшиков П. В., Минаева Л. В., Рожков И. Я., Рушкевич Н. А., Сальникова Л. С., Смольская Е. П., Тарасов А. С. Основы PR в бизнесе / Под общ. ред.: В. Д. Соловей. М. : Эксмо, 2016.
- Chapter Грызунова Е. А. Социокультурные особенности кризисного управления в условиях сложного общества // В кн.: Государственное управление в XXI веке: Российская Федерация в современном мире. 11-я Международная конференция (30 мая – 1 июня 2013 г.). М. : ИНФРА-М, 2014. С. 758-761.
- Chapter Gryzunova E. Crisis Communication under Terrorist Threat: a Case Study of Counterterrorist Operation in Chechnya, in: Organisational and Strategic Communication Research: European Perspectives. Covilhã : Livros LabCom, 2013. P. 193-216.
- Chapter Gryzunova E. Governmental Crisis Communication and Media Relations under Terrorist Threat, in: Media Research: Learning from the Past, Strategies for the Future. Athens : Athens Institute for Education and Research, 2013. P. 143-154.
- Article Gryzunova E. Models of Governmental Crisis Communications and Information Management // Disaster, Conflict and Social Crisis Research Network Newsletter. 2013. Vol. 14. No. 51. P. 19-22.
- Chapter Gryzunova E. Models of Governmental Crisis Communications and Information Management, in: ESA 11th Conference: Crisis, Critique and Change. Abstract Book. , 2013. P. 387-388.
- Chapter Грызунова Е. А. Анализ причин кризисных явлений на трёх уровнях социального пространства: индивидуальном, организационном и социетальном. // В кн.: Антикризисное регулирование в современных условиях. Сборник научных статей IV научной конференции студентов, аспирантов и молодых ученых. М. : Издательство "Перо", 2013. С. 7-17.
- Chapter Грызунова Е. А. Антикризисные коммуникации в государственном управлении: технологии и возможности институционального оформления // В кн.: Государственное управление в ХХI веке: повестка дня российской власти. 10-ая международная конференция факультета государственного управления МГУ им. М.В. Ломоносова, 29-31 мая 2012 года. Материалы в 3-х частях Ч. 3. М. : Издательство Московского университета, 2013. С. 700-712.
- Article Грызунова Е. А. Модели кризисных коммуникаций и управления информацией в работе органов государственной власти // Вестник МГИМО Университета. 2013. № 6 (33). С. 225-229.
- Chapter Грызунова Е. А. Глобальные кризисные тенденции современности // В кн.: Социология и общество: глобальные вызовы и региональное развитие: Материалы IV Очередного Всероссийского социологического конгресса. М. : РОС, 2012. С. 1433-1441.
- Article Грызунова Е. А. Концепции кризиса социальной системы: сравнительный анализ // Вестник МГИМО Университета. 2012. № 4 (25). С. 270-276.
- Article Грызунова Е. А. Социология кризисного управления // Социология. Журнал Российской социологической ассоциации. 2012. № 3. С. 104-106.
- Article Грызунова Е. А. Сравнительный анализ современных социологических подходов к кризисам окружающей среды // Вестник МГИМО Университета. 2012. № 5 (26). С. 195-203.
- Article Грызунова Е. А. Практика антикризисного управления и коммуникаций // Менеджмент сегодня. 2011. № 3 (63). С. 130-139.
Conferences
- 2019
14th Conference of the European Sociological Association (Манчестер). Presentation: Discourse of Fear and Сhild Protection in Russian Mainstream and Opposition Media
- 2013
ESA 11th Conference: Crisis, Critique and Change (Turin). Presentation: Models of Governmental Crisis Communications and Information Management
Государственное управление в XXI веке: Российская Федерация в современном мире. 11-я Международная конференция (Москва). Presentation: Социокультурные особенности кризисного управления в условиях сложного общества
- 2012
Tenth Annual International Conference on Communication and Mass Media (Афины). Presentation: Governmental Crisis Communication and Media Relations under Terrorist Threat
4th European Communication Conference (Стамбул). Presentation: Crisis Communication under Terrorist Threat: a Case Study of Counterterrorist Operation in Chechnya
IV Очередной Всероссийский социологический конгресс (Уфа). Presentation: Глобальные кризисные тенденции современности
10-я международная конференция "Государственное управление в XXI веке: повестка дня российской власти" (Москва). Presentation: Антикризисные коммуникации в государственном управлении: технологии и возможности институционального оформления
