Development of a Content Strategy for an Information Portal Promotion (through the Example of Adindex.ru)

Student: Mironova Elizaveta

Educational Programme: Integrated Communications (Master)

Final Grade: 8

Year of Graduation: 2020

The thesis is presenting a complex study including the elaboration of a theoretical model of the perception and mediaconsumption of internet users, as well as an market analysis of the specialized online media dedicated to advertisement and marketing, and, furthermore, a qualitative analysis of preferences concerning the specific audience of people working in the marketing industry. This work gives recommendations for content-strategies for Adindex and a plan for their implementation.

Full text (added May 19, 2020)

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