Features of Promoting Asian Cosmetic Products through Influencers

Student: Lobanova Anna

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 10

Year of Graduation: 2020

The relevance is due to the fact that the content of advertising and PR messages plays an important role in the process of communication between brands and consumers, the components of which are the demonstration of brand-specific values, new knowledge about the world and technological progress, behaviour patterns and the like, in which an important role occupy influencers. The main objective of the study is the theoretical justification of the features of promoting Asian cosmetic products through influencers through analysis and generalization of practical experience and theoretical developments, as well as the formation of areas for improving these processes. The methodological base of the study includes a survey method, mixed design. The design of this study: mixed - qualitative (interview) and quantitative (questionnaire). Keywords: PR, influencer, brand communications, social networks, PPL

Full text (added May 20, 2020)

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