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Research into the Application Areas of Big Data Analytics in Social Networks

Student: Chzhan Aleksandr

Supervisor: Olga A. Tsukanova

Faculty: Graduate School of Business

Educational Programme: Electronic Business (Master)

Year of Graduation: 2020

This work is devoted to the research into the application areas of Big Data Analytics in Social Networks. The aim of the work was to identify problems in social networks that can be solved using big data analysis methods. To achieve these goals, thematic literature and technical documentation of technologies for working with big data was analyzed, instruments are considered; review of main Big Data Technologies and analysis techniques was performed. A model for classifying users in one of popular social networks was developed. The results of the work will be interest for academic fellows engaged in the research of various application areas of machine learning methods, and for business experts solving the problems of classification in social networks. Keywords: Big data, big data analysis, social networks, machine learning, profile classifications

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