Online Store Development Strategies Using International Marketplaces, Social Networks and Search Engines

Topics of the graduate qualification paper "Promotion strategies for an online store using international marketing, social networks and search engines", which developed a strategy to promote an online store using international marketing, social networks and search engines. Modern realities make it possible to find and implement in the advertising activities of small online stores effective and less costly tools for promotion, which updates the research topic for beginners entrepreneurs. The aim of the study is to propose the development of an online store promotion strategy using international marketing, social networks and search engines. In order to achieve this goal, the first chapter of the graduate qualification paper deals with modern aspects of developing an online store promotion strategy. The second chapter attempts to summarize methodological approaches to selecting an online store platform, business model and effective tools for promotion in the digital age. The third chapter is of an applied nature, and the methodological approaches and algorithms presented in the second chapter have been tested. The idea of the project to create an online store has been substantiated, its concept has been developed, advertising content and promotion strategy has been developed, costs and effectiveness of the online store project promotion strategy have been assessed.