Communication Methods of a Young Music Artist with an Audience

This study discusses the methods of communication between a young musical artist and an audience. The goal of the work is to determine the most effective channel of communication between the young musical artist. It has been achieved. Interviews with experts in the music industry of Russia were analyzed. Based on this, a clear and structured definition of the term "young musical artist" is derived. Above that, the line after which the "young musical artist" changes to the category of held artists has been revealed. The expression "effective communication of the artist with the audience" is also defined. At the end, practical recommendations are given on how to communicate most effectively with the audience to a young musical artist. These recommendations can be useful to music artists, their managers and team, and music labels. This study consists of three chapters: the first analyzed the channels of communication of the artist with the audience, revealed the concepts of "parasocial relations," artist brand, "musical artist, "young musical artist" and " effectiveness of communication." The theory of the brand life cycle and the possibilities of its application to the brand of the artist are also considered. The second chapter consists of analysis and interpretation of interviews with experts. The third chapter contains study limitations, conclusions and practical recommendations.