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Perception and Representation of Values through the Cultural Conductor within Corporate Ecosystems

ФИО студента: Ryndina Daria

Руководитель: Alexander Mannin

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Advertising and Public Relations (Bachelor)

Оценка: 8

Год защиты: 2020

This study examines various approaches to corporate culture and empirically conducts research to determine the role of the cultural conductor in corporate ecosystems and his impact on employee value systems. This study is designed to increase attention to the role of the cultural conductor in organizations and demonstrate the reasons for staff turnover. The study confirms the importance of such factors as: the functionality of employees, the correspondence of personal values ​​to the values ​​of the organization, the intensity of the corporate culture declaration and a single type of thinking, the temperament of employees of one unit.

Full text (added May 21, 2020)

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