Perception and Representation of Values through the Cultural Conductor within Corporate Ecosystems

Student: Ryndina Daria

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2020

This study examines various approaches to corporate culture and empirically conducts research to determine the role of the cultural conductor in corporate ecosystems and his impact on employee value systems. This study is designed to increase attention to the role of the cultural conductor in organizations and demonstrate the reasons for staff turnover. The study confirms the importance of such factors as: the functionality of employees, the correspondence of personal values to the values of the organization, the intensity of the corporate culture declaration and a single type of thinking, the temperament of employees of one unit.

Full text (added May 21, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses