The Role of Fan Community in Forming the Perception of a Football Brand by a "Passive" Audience (in the Case of FC «Lokomotiv»)
ФИО студента: Victoria Lukyanenko
Руководитель: Alexander Mannin
Кампус/факультет: Faculty of Communications, Media, and Design
Программа: Advertising and Public Relations (Bachelor)
Год защиты: 2020
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