The Role of Digital Tools in Movies Promotion in Russia

Student: Kochergina Kseniya

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

In this scientific research, the role of digital tools in the promotion of films in Russia is considered. The aim of the study is to show the impact of using digital tools on the effectiveness of movie promotion as well as on the formation of film loyalty and raising awareness of the upcoming release among Russian audience. With the use of the quality and quantitative methods, the author tries to achieve the research goal. The author also studied the differences in the promotion of domestic and foreign films in Russia. The study contains of introduction, theoretical part, empirical part and conclusion.

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