PR Strategy Development for the Radio Station "Autoradio - Nizhny Novgorod"

Student: Kirillova Anna

Supervisor:

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2020

This work is devoted to the development of an effective PR strategy for promoting the radio station "Avtoradio-Nizhny Novgorod". The promo activity of the radio station at the moment was analyzed, the key points of the promotion campaign were identified, the analysis of competitive radio stations was conducted, and the analysis of current research on the radio station market in Russia and the world was carried out. The result of the work was the key recommendations that became the basis for creating an effective PR strategy for the radio station "Avtoradio-Nizhny Novgorod".

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