Practices Aimed at the Blood Donors Recruitment and Retention in St. Petersburg

Student: Lavrenteva Vera

Faculty: Saint-Petersburg School of Social Sciences

Educational Programme: Sociology and Social Informatics (Bachelor)

Final Grade: 8

Year of Graduation: 2020

This research was aimed at identifying modern practices of recruiting and retaining blood donors in St. Petersburg. Attention was also paid to the methods of forming these practices and assessing their effectiveness. Semi-structured interviews with organizers of events related to blood donation and blood donors were used for the analysis. The empirical base consists of semi-structured interviews with 10 organizers who are involved in the process of creating practices of recruiting and retaining blood donors, and with 20 donors. Interviews with donors are secondary data. As a result, practices that are used by stakeholders were identified, as well as strategies to attract and retain, which should be included in the existing system, in the opinion of the organizers and donors.

Full text (added May 22, 2020)

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