Managing the Company Communication Activity in the Promotion of the Product (on the Example of the Beauty Salon "Cherry Berry")

A beauty salon is a business that also needs to form a management of the company's communication activities. Unfortunately, this topic remains to be quite unexplored, and analyzing of this theme is the main task of this work. During the writing, a study was conducted and, as a result, author highlighted the most significant criteria of choosing a beauty salon which is important for the target audience. Moreover, author identified the features of beauty salons that contribute to the formation of loyal customers. Furthermore, the survey revealed social networks in which a potential audience is looking for beauty salons and use them to follow. This study will be contributed to the creation of the company's positioning, which will be used in the marketing communication activity of the company in the future. The final qualifying work describes the theory of communication activity. The studies show accurate data and the author gives recommendations for the next promotion of the beauty salon “Cherry Berry”.