The Impact of Eco-marketing on FMCG Company Sustainability Development

Ecological problems are one of the most important global problems nowadays. The legislation of all the countries of all over the world are taking part in resolving such problems. Companies that produce different products around the world are trying to adapt their activities to be compliant with legal standards and social responsibility. Adaptation takes place not only at the level of production and regulation interaction aspects with the environment, but also at the level of corporate culture. The set of measures aimed at resolving environmental issues is called sustainable development. The relevance of the work is determined by the fact that the issue of sustainable development for the activities of companies in the FMCG market is one of the key in modern realities. Currently, there are a lot of scientific articles, studies on the topic of eco-marketing and green products. However, the focus is on one aspect. The theoretical aspect of the problem relates to the incompleteness of scientific research in the field of sustainable development in the context of the application of eco-marketing. Building the right approach to implementing the goals of companies with regard to eco-products, in particular the principles of sustainable development, is one of the tasks that companies set for themselves. The practical aspect of the problem concerns the lack of a universal approach to the implementation of some principles of sustainable development through the application of eco-marketing. Based on the data on consumers and the role of eco-marketing in the sustainable development of the company, the author developed recommendations for company N regarding usage of eco-marketing to implement the concept of sustainable development. Using the data obtained in the course of solving the problems, the author was able to realize the goal of the study, namely, to describe the role of the participation of eco-marketing in the implementation of the principles of sustainable development of the company, and relevant recommendations were developed for company N.