Factors of Financial Stability and Prospects for the Development of "Zero Waste" Stores

The active development of industrial production in the twentieth century brought not only great benefits to humanity, but also posed new challenges, primarily environmental ones. The planet is not adapted to the amount of garbage that is produced now (about 500 kg per year per person), the environment is becoming less suitable for human life. In addition, humanity buys more than it uses, according to the UN, a third of the food produced ends up in the trash without being used. This leads to the depletion of the planet's resources, which, in the context of a growing population, threatens the survival of unprotected segments of the population. The population needs to take responsibility for what is happening and start to fix the situation, one possible way is to follow the concept of zero waste. Stores that match this concept will help people do this, because they help reduce the amount of packaging, primarily from poorly decomposing plastic, and help increase the use of reusable items instead of disposable ones. In this regard, it was decided to conduct a study of the sustainability factors and prospects for the development of such stores. The paper considers the essence of the concept of zero waste, its history and causes. The analysis of the current state of the market in such developed countries as the United States, great Britain, France, Germany, as well as an analysis of the Russian market, they are compared and conclusions are made about the reasons for the differences. At the end of the work, the essence of financial stability factors is revealed, based on a survey of store representatives, an expert assessment is conducted to determine the most important factors of financial stability and give recommendations to entrepreneurs.