Omnichannel Marketing in Startups

This paper explores an omnichannel approach to justify this concept as a useful and effective tool for improving the quality of customer service and, ultimately, improving the business performance of companies. Currently, customers use several channels, such as physical stores, websites, direct mail and catalogs, social networking sites, review sites, call centers, mobile devices, home services, network devices, to make even one purchase . Omnichannel marketing involves the integration of all these channels of interaction between the company and the client, which ultimately leads to customer satisfaction due to uninterrupted service. The aim of the work is to develop an omnichannel digital strategy using the example of Beseda LLC. Based on the goal, the objectives of the study are: • Consider the theoretical foundations of omnichannel marketing; • Conduct an analysis of the psychological services market in Russia and the position of Beseda LLC on it; • Design and conduct a consumer research design for Beseda Life; • Develop an omnichannel marketing strategy for Beseda LLC and its implementation plan; • Assess the effectiveness of the implemented strategy. The object of research is the marketing activity of LLC “Conversation”. Subject of research: omnichannel marketing. The work consists of three parts. In the first part of the work, a review of the theoretical foundations of omnichannel marketing is conducted and the development strategies of the psychological services market are analyzed. In the second part of the study, a study of Beseda LLC and an analysis of the market situation were conducted, and recommendations were developed on the introduction of an omnichannel marketing strategy for a company providing psychological services, Beseda LLC. The third part presents the design and model of the study, its results and limitations.