Teal Paradigm in Managing Project Teams Within the Creative Industry (Case of the Creative Organization "Tigers")

The scientific problem of this work is that at the moment there is an extremely small amount of research on the impact of the turquoise paradigm features on projects carried out within a creative organization. Therefore, the purpose of this study is to study the influence of signs related to the teal stage of development on the internal state of the organization's team. This, in turn, requires the study of signs of organizational paradigms, the phenomena of" viability "and" psychological security " of the collective. The research methodology consists of analyzing the scientific literature on the research topic; conducting online surveys using questions based on the theory of relations; conducting correlation, regression and cluster analysis to process the collected data and test hypotheses. The relevance of this work lies in extending empirically substantiated ideas concerning the significance of the impact of turquoise on the internal state of the collective organization, also the design of the study requires a systematic look at the project examines not only the "rational" part (organizational structure, etc.) and emotional (socio-psychological phenomena, etc.), and the practical value of the results demonstrates the degree of importance of the incentive practices for transitioning the organization to the turquoise level. The analysis and methodology collected could serve as a basis for creating a valid tool for measuring the level of organizational development in companies.