Factors, Influencing the Consumers Choice of Children's Educational Centers Services

Student: Bredikhina Anna

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2020

The work is devoted to identifying factors, influencing the consumers choice of children's educational centers services. To study the motives for making a decision, data obtained during expert interviews and a mass survey were used. As a result of the work done, the factors of choosing the services of children's educational centers were identified, as well as practical recommendations for attracting customers were made.

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