Promoting an Industrial Enterprise with Online Marketing Tools

The study focuses on understanding the principles of online marketing tools at an industrial enterprise to formulate recommendations on the selection and use of Internet marketing tools for the industrial company LLC “COMMASH-GRAZ TRADE COMPANY”. The online marketing toolkit gives companies such benefits as a wide coverage of the target audience, the ability to reduce costs, the presence of feedback mechanisms and many others. The results presented in the research confirm the effectiveness of using individual Internet promotion tools, since they attract a greater flow of customers than traditional methods. They are also platforms for the implementation of various tasks of the enterprise, as the business, including in the industrial segment, is gradually completely moving into the online environment. The results of this study are of recommendatory nature to KOMMASH-GRAZ LLC, as well as for industrial enterprises with a similar business model, and can help to develop or improve a strategy for promoting products on the Internet.