Analysis of Night Clubs Positioning Practices

The relevance of the selected topic is due to its novelty and practical application. As a member of the club industry under study, I care about its well-being and throughout my studies at the University, I directed my knowledge to the issue under study. In this paper, we continue to study the night clubs of Nizhny Novgorod. The object of research is the company "Milo Club", namely the second dance floor of the club. The subject is a marketing strategy for promoting the second dance floor on the Internet. During the study, the aspects of building a marketing strategy, positioning and developing uniqueness in the modern competitive world were considered. In the practical part of the work, the analysis of the marketing strategy of Milo Club, its characteristics and positioning was carried out. In the final Chapter, recommendations were developed for the promotion of the second dance floor and practical measures were proposed. The practical significance of the work lies in the possibility of using this research to solve problems in similar and related areas.