The Optimization of Business Processes for Customer Mamagement at "Aventus Group"

Student: Zyabirov Ilya

Supervisor: Nadezhda Nikolaevna Butryumova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 7

Year of Graduation: 2020

At present most of the companies working directly with customers start wanting for more effective ways of interacting with the customers as their quantity goes up. This is due to the necessity to keep the customers loyal which is hard to do because of the fact that the company is interacting with the database not with a customer personally. Some companies start improving available tools for customer management automation, others staff up. None of these ways can be effective in the long run in case if there are critical issues in the customer management business processes regulated by the company. This paper will present the purpose, tasks and problems of the research which is aimed to find out the bottleneck of the customer management business processes in Aventus Group.

Full text (added May 25, 2020)

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