Launching and Promoting a New Brand in a Pet Supplies Market: The Case Study of the Aquael Company Introducing the Comfy brand

This research presents a work based on case study of Aquael company that is preparing to launch a new brand in the pet products market. Here will be presented the marketing plan for launching and promoting of the Comfy brand in the Russian pet products market. Below there will also be an analysis of literature devoted to marketing and branding. As the topic of the work is related to the pet products market, there is also included the analysis of the contemporary pet market’s indicators and main competitors. In the second part there is an analysis of obtained results and description of an effective strategy for the Aquael company to launch the Comfy brand in pet market and attract customers through promotional marketing tools. Throughout the study, the pet product market in Russia will be carefully analyzed. The relevance and effectiveness of this topic will be demonstrated both at the theoretical level, through analysis of subject literature and previous studies, and at the practical level, by means of the study of consumer preferences by dint of a survey and complete analysis of the company using special analysis tools. This research work can be useful for launching brands that want to get a complete picture of the promotion opportunities and warnings against elementary errors in further promotion.