Promotion of the "Scan Me Please" Brand in Social Media

The purpose of this study was to identify the main trends that ensure the effectiveness of marketing activity in social networks, consider in detail the features of using SMM tools on the example of social networks such as Instagram, Pinterest and TikTok, and give recommendations on their use for the brand SKAN ME PLEASE . ⠀ In the first chapter, I studied the basic principles of building content on social networks, as well as the general aspects of promotion in social networks and current trends in the promotion and creation of content. ⠀ The second chapter identifies key trends in brand promotion in the social networks selected for the brand, as well as explores ways and methods of paid and free promotion and the benefits of these social networks. ⠀ This study shows that social media marketing is not only effective in terms of the ability to accurately achieve the marketing objectives of a business, but it is also optimal for the cost of marketing companies. Moreover, in some social networks there are also opportunities for free promotion. ⠀ Brand owners need to understand that social media provides a platform for promoting their products. At the same time, there is also the possibility of obtaining feedback, which allows us to find out how a particular brand is perceived, how it is better to promote it.