Features of Advertising and Sponsorship Regulation in Sport

Sport is one of the priority directions of state policy of any state in the modern world. Globally, a lot of attention is paid to this direction, various international and regional organizations are functioning, rulemaking is developing to regulate sports relations, in the last decade, a trend has been actively set to maintain its physical shape among the younger generation. All this undoubtedly has a positive effect on the development of sports, which serves as a platform for improving other tools and mechanisms that exist in the sports field. The relevance of the research topic is due to the fact that in connection with the need to regulate such institutions as the institution of advertising and sponsorship in sports, the question arises, what are the fundamental differences between these structures, what is their impact on sports relations, how these institutions are regulated in national legislation, what experience can be adopted in foreign legal systems to regulate internal processes. The purpose of the study is to review and study the issue of legal regulation of advertising and sponsorship in the sports field. Research objectives: to study the theoretical foundations of advertising and sponsorship, the goals and types of each institution; consider the relationship between the concepts of "advertising" and "sponsorship" in Russian legislation; determine the legal basis for the activities of these institutions; study the institution of responsibility and state supervision in the field of advertising; compare foreign and national experience in the regulation of sports sponsorship; identify problems in law enforcement practice and find ways to address gaps in advertising and sponsorship legislation. As a result of the study, the tasks set at the beginning of the work were analyzed and studied. Having studied the legislative framework of the Russian Federation related to the regulation of sponsorship relations, it can be concluded that the institution of sponsorship needs regulatory legal acts that would regulate this activity in sports, it is necessary to think over tax incentives for sponsors to develop this area.