" Identity of the ""Ognivo"" puppet theater"

The aim of this thesis was to develop a visual identification system for the Ognivo puppet theater in Mytishchi, Moscow region. Build visual communication on the basis of this system. After that, having coordinated the project with the customer, implement it and launch it into real life. Despite a number of unique advantages, "Ognivo" did not have its own recognizable style and needed it. The task of the thesis project was to create an identity. One of the features of the theater is its repertoire, which is divided into performances for both children and adults. Moreover, over the past 10 years, the emphasis has been placed primarily on the adult audience. Therefore, when developing the concept, it was necessary to take this into account in order to popularize the theater among the adult audience. The second task was to make it more visible in the general theatrical environment. The third task is to attract new viewers. The fourth task was to announce the anniversary in advance. The result is a graphic style that takes into account all the features of the theater, including: flexible repertoire; different age categories of the viewer; a local cultural institution, since it is the only puppet theater in the city of Mytishchi with a population of 245,634 people; a separate building in the form of a fairytale castle. The resulting identity is flexible, thanks to which it works on all types of media: from city posters to social networks and a variety of merchandise. The project was approved by the customer and accepted for implementation. From the recommendations it was suggested: to develop social networks of the theater and advertise the performances using targeted advertising; sell / donate merch to theater audiences; hold merch giveaways on social media.