Brand Impact on the Company’s Financial Performance: Moderation Effect of Corporate Social Responsibility

Student: Vishnevskaya Polina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2021

The study analyzes the moderation effect of corporate social responsibility on the impact of the brand on the financial performance of companies. A sample was formed based on available data from American companies included in the top 100 most expensive brands in the United States according to the independent consulting agency Brand Finance for the period from 2015 to 2019. For this study, cross-cutting regressions and fixed-effect models were analyzed, including the effect of the interaction of corporate social responsibility and brand. As a result, it was found that a high CSR score enhances the brand's impact on the financial performance of companies. The results obtained can be used to improve the efficiency of the company.

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