The Expansion Strategy of a Company Working on the Dropshipping Platform

The topic of the research is devoted to the expansion strategy of a company working on the dropshipping platform. The purpose of the study was to develop recommendations for the formation of an expansion strategy for an online store operating under the "dropshipping" system, in terms of selecting target countries. To achieve this goal, the theoretical prerequisites for the emergence of "dropshipping" as a new form of doing business were studied, the features of the development of this scheme of online stores were highlighted, various strategies of companies operating on the drop-delivery system were discussed, the advantages and disadvantages of the "dropshipping" model were identified, the current state of the world e-commerce market and Russian online market was studied, the key players of the e-commerce market were identified, the Random Effects model of panel data was built, due to which the key factors influencing the development of the e-commerce market were identified. As a result of the study, recommendations were found for the countries that should be chosen when implementing the expansion strategy of online stores working on the dropshipping platform.