Development and Testing of New Tourist Products for Yugyd Wa National Park

Tourism is an integral part of the lives of many people. Each tourist has his own goal. It can be rest, meeting with relatives, overcoming personal boundaries, etc. Often, when planning a trip, tourists turn to ready-made tourist products so as not to think over the details of their route on their own. Thus, they acquire already formed tour packages, which include logistics, excursion, hotel, household and other services. Tourists traveled to different cities and countries until the Covid-19 pandemic isolated each country from each other. The pandemic became a "black swan" for which no one was ready, especially tour operators and travel agencies. In the course of time and with the abatement of morbidity, the thirst for travel arose with renewed vigor. As the borders remained closed, attention was drawn to tourism within the country. The relevance of this work is justified by the window of opportunities for the development of domestic tourism in Russia. The coronavirus pandemic, which has made adjustments to the plans of every person, can act as a useful catalyst. Thus, the closed borders of countries habitual for vacations allow tourists to look beyond the familiar routes. The combination of the desire to escape from everyday life and the inability to go to a familiar vacation spot attracts attention to Russia. Considering 2020, we can tentatively conclude that this trend will continue for another 2 years. Exactly until the countries cope with the consequences of self-isolation. It is worth paying attention to the fact that in Russia there are a sufficient number of tourism initiatives and local communities that do not work effectively enough and receive little response from tourists. Underdeveloped infrastructure is also one of the key problems of the inaccessibility of places that can become tourist destinations in Russia. Ecotourism is actively developing now. Traveling in natural areas untouched by anthropogenic influences of people is becoming more and more popular. There are a lot of national parks, wildlife sanctuaries and specially protected natural areas on the territory of Russia. One of them is Yugyd Va National Park. This park is able to amaze tourists with its scale, since its area covers 1,894.1 thousand hectares, with unique flora and fauna. It is important to note that Yugyd va is a UNESCO World Natural Heritage Site "Virgin Komi Forests". However, the key problem is that due to the underdevelopment of the tourist infrastructure in the territory of Yugyd VA National Park, tour operators offer very traditional options for hiking tourist packages targeted at low-income groups, which generally hinders the development of tourism in the park. There are no complex tourism products targeted at high- and medium-income consumer groups. The purpose of this work is to develop and test new tourism products for the Yugyd va National Park based on research and profiling of the target audience of consumers of the services of the national park. Research objectives: 1. systematization of theoretical approaches to the development of tourism products; 2. Analysis of existing tourism products and tourism development potential in Yugyd VA National Park; 3. research and profiling of the target audience of the park's consumers by social-demographic and behavioral characteristics; 4. research of the satisfaction of park visitors, strengths and weaknesses of the park; 5. development and testing of concepts for new tourism products in the national park; 6. development of new tourism products to the national park; 7. formulation of conclusions and recommendations.