Development and Promotion of Online Educational Products

Student: Mosliakova Kseniia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2021

COVID-19 has driven the educational technology sector rapidly. Even before the pandemic, online education was already experiencing high growth and proliferation, whether in language apps, virtual learning, video conferencing tools or online learning software, and has seen a significant surge in use since then. The aim of this work is to create and promote online learning. The work examines the theoretical aspects regarding the term "online educational product", its main advantages and types, as well as the features of their creation and promotion. The practical part deals with the development and promotion of online learning. The path traveled from idea to launch and profit of this product is presented. Also, recommendations for improvement and scaling are given.

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