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The Factors of Cultural Integration of Russian Young Professionals in the Creative Industry into Startups of the Virtual Corporate Environment in Silicon Valley

ФИО студента: Anastasiya Gubanova

Руководитель: Alexander Mannin

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Advertising and Public Relations (Bachelor)

Оценка: 9

Год защиты: 2021

Over the past few years, corporate culture both in Russia and in other countries (USA, Singapore, United Kingdom, France, Denmark, etc.) continues to transform, acquiring new meanings. There is a trend towards the transition from the traditional work format in the office to the remote. Despite the fact that humanity has already faced the task of organizing the remote interaction of people in the field of labor, the greatest jump in the development of remote corporate culture occurred precisely during a pandemic and prompted employers to create more favorable conditions for remote work. Understanding the factors affecting the positive experience of integrating an employee into a corporate online structure is crucial for creating an effective and inclusive working environment. This paper explores the phenomenon of the virtual corporate environment of the Silicon Valley startups, as the main startup cluster in the world. In addition, the study includes an analysis of cultural factors for the integration of young professionals who work in these startups remotely, despite a number of barriers: the difference between time zones, remoteness from the office and D.R. The empirical part of the study is a mixed design of the study and includes a quantitative survey among virtual startup staff, as well as 16 depth interviews, among which 12 interviews are devoted to start-up staff, and 4 more to their leaders.

Full text (added May 25, 2021)

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