The Choice of the Company's Development Strategy on the Example of the Enterprise "Healthy Food"

Today, where competition is constantly increasing and external sources of knowledge are proliferating at an enormous rate, special attention is given to such an issue as strategic planning. Relevance of the chosen topic is based on the need for timely adaptation, through clear and measurable indicators on the example of the company "Useful food", which is engaged in the delivery of proper nutrition. Close attention should be paid to the quality of products and service because these factors are key in the competition in the market. Also the relevance of the topic under consideration is positively influenced by the lack of a formed strategy and documented decisions made by the head of the company. The object of the study is the activities of the company "Useful food" - a service for manufacturing and delivery of nutrition in Nizhny Novgorod and Dzerzhinsk. The subject of the study is the current strategy of development and management of the company "Useful food". The aim of current work is the choice of optimal development strategy based on a comprehensive analysis of the current strategy. The chosen strategy, in turn, should help to strengthen the competitive advantage, strengthen the development and financial stability of the company. In order to achieve the goal it is necessary to solve the following list of tasks: 1. to get acquainted with the topic of strategic planning and system analysis. 2. Identify the basic methods in strategic planning and systems analysis for the organization; 3. To choose a methodology for developing a development strategy on the example of "Useful Food" company 4. To carry out the analysis of internal and external environment of the company; 5. To study and analyze the potential of the current strategy of the company; 6. Based on the data obtained, determine the most appropriate development strategy for the studied company and develop recommendations. On the basis of the analysis, the optimal development strategy for the company under study was highlighted, as well as included recommendations and clarifications that contribute to the successful integration of the chosen development strategy.