Strategic Decision-making on Company's Development in Emerging Markets

The relevance of the topic is confirmed by the fact that in modern conditions of business development, it is impossible to ensure the stable operation of enterprises, focusing only on current local problems. It is increasingly difficult for companies to predict the future market situation and adapt to it in time. Modern approaches to strategic planning allow us to develop a set of methods and measures that ensure the rapid adaptation of companies to changes in the external environment. The purpose of the study is to develop the development directions of "Geoscan" in the conditions of emerging markets. To achieve this goal the following tasks are to be solved: 1. Develop an approach to strategic decision-making based on the analysis of its essence and types of strategic decisions, the study of decision-making stages and features in the conditions of emerging markets. 2. Determine the main characteristics of the small unmanned aerial vehicles (drones) market. 3. Develop strategic alternatives for the development of the company "Geoscan" based on the analysis of the external and internal environment of the company "Geoscan", specializing in the design and introduction of drones to the market. 4. Justify the choice of the most promising strategic alternative for the development of Geoscan in the drone market and propose a set of measures to ensure the implementation of the chosen alternative. 5. Justify the effectiveness of the implementation of the chosen strategic alternative to the development of the company "Geoscan" in the conditions of emerging markets The object of research in this paper is the "Geoscan" Group of companies. The subject of the research is methods, models and tools for making strategic business decisions. The work consists of an introduction, three chapters divided into paragraphs, a conclusion, and a list of references from 124 sources. The main text of the study is presented on 77 pages, contains 11 tables, 16 figures, and 3 Appendices. The first chapter, "Theoretical Aspects of making strategic decisions about the company's Development in emerging markets," examines the essence and types of strategic decisions, presents the stages of making strategic decisions and identifies the features of making strategic decisions about the company's development in emerging markets. The second chapter, "Analysis of "Geoscan's" Development in emerging markets," provides an analysis of the drone market, an analysis of "Geoscan's" external and internal environment in the drone market, and an analysis of "Geoscan's" development strategy. In the third chapter, "Geoscan's Development directions in emerging markets", a set of strategic decisions on "Geoscan's" development in emerging markets is formulated, and the effectiveness of implementing strategic decisions on "Geoscan's" development in emerging markets is calculated. In the final part of the work, conclusions are drawn. It was concluded that in order to meet customer expectations and maintain the customer base, the company's management must act in accordance with the overall organizational strategy. An effective strategy keeps the target groups of customers loyal to the company in the long term, because it consistently meets their needs better than competitors in the industry market. The main strategy was identified as a strategy that allows you to realize market opportunities and avoid threats - a strategy of concentrated growth – market and product development, using the experience of companies, government support, foreign economic potential, R&D and technological solutions, as well as product quality.