Launching a New Product on the Organic Products Market on the Example of the Company «Torgoviy Dom S Textile»

Student: Vorontsova Kseniia

Educational Programme: Marketing and Market Analytics (Bachelor)

Final Grade: 7

Year of Graduation: 2021

The company "Torgoviy Dom S Textile" is launching a new bed linen made of organic cotton on the Russian market. The company already has the strategy for the launch, but it still needs some additions based on the more detailed research about consumers and their perception of the new product, also about their awareness of the specifics of textile made of organic cotton, as similar researches were not made by the company. The result of the study is creating recommendations for the company "Torgoviy Dom S Textile".

Full text (added May 27, 2021)

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