• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Urbanonyms in the Commercial Sphere: Structure and Semantics

ФИО студента: Ekaterina Golubeva

Руководитель: Rimma A. Ivanova

Кампус/факультет: Faculty of Humanities (Nizhny Novgorod)

Программа: Fundamental and Applied Linguistics (Bachelor)

Год защиты: 2021

Nowadays, the name is crucial for commercial companies since it can solve the problem of identification and make the organization recognizable to potential customers. Therefore, names that combine elements of two or more languages are becoming more popular. In that case, one of the most important things is to highlight the most effective naming models and check the correctness of their use. The goal of this paper is to offer an overview of commercial multilingual urbanonyms by analyzing the structural and semantic properties of Nizhny Novgorod urbanonyms and to develop recommendations for the city administration and entrepreneurs on correct and effective commercial naming. The present study employs component, structural and semantic analysis for the onyms interpretation and creation of their classification. The survey method is used to identify effective and ineffective principles and methods of commercial nomination. The research material consists of 200 Nizhny Novgorod commercial urbanonyms that contain elements of two or more languages. The study reveals that commercial multilingual urban names are formed according to specific models, which include transliteration, reproduction of original graphic appearance, combination of original and borrowed words, mixed graphic presentation. 4 principles of the nomination of motivated commercial urbanonyms of the city of Nizhny Novgorod are identified, including anthropological, attributive, local and natural principles.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses