Marketing Strategies on the Hospitality Market During COVID-19 in the Russian Federation on the Example of Hotels with SPA in St. Petersburg

The final thesis discusses the problems of the market strategy of hotel enterprises in the context of the coronavirus pandemic. Tourism is a key industry of the Russian economy, and this statement is supported by the high growth rate of tourism income. One of the important businesses in the tourism industry is accommodation facilities, especially hotels. As we live in the age of information technology during the COVID-19 pandemic, the Internet has become a new space for economic and commercial activities in various fields, especially for the hospitality industry. Therefore, nowadays the marketing and business activities provided on the hotel website or other official platforms as social network channels have a significant impact on the hotel’s abilities to build stable marketing communications with customers and get commercial success. The final paper uses the online data which was gathered from different platforms about 60 accommodation places with different star ranks which are situated in the Saint-Petersburg area and provide SPA facilities and services. The paper investigates what strategies their websites and social media were applied for better domestic customers' attraction. Moreover, some suggestions will be given to enable the hotel to survive this epidemic successfully.