Rebranding and visual communications for the International Festival of Aeronautics "Sky of Russia"

Student: Triznova Yulia

Educational Programme: Communication and Digital Design (Master)

Year of Graduation: 2021

For my visual research, the historical analysis of balloons and balloons was chosen. Their similarities and differences with modern balloons, which are used for sky flights now. The topic of this research is my final qualifying work, which consists in rebranding the international festival of aeronautics "The Sky of Russia". The essence of the research is to find sources of imagination to create a perfect new and appropriate corporate identity. From time immemorial, flying has stirred people's minds. There were fairy tales, myths and legends about various flying machines: chariots of the gods, flying carpets, wings that you can put on and fly like a bird, and much more. People tried to come up with various devices that would allow them to fly. In the imagination of people, everything was mixed up: from flying in a dream, to traveling around the world in a hot air balloon. Flight is the epitome of freedom, independence, readiness for change, and

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