Product Portfolio: Higher and Secondary Vocational Pedagogical Education in the Chuvash Republic in the Context of Industry Manpower Provision. Income Stability through Exporting Education: Foreign Students in a Regional Russian University (Case of the I.Ya. Yakovlev Chuvash State Pedagogical University). Creation of a Marketing Strategy for Developing Master's Degree Programs at the Pedagogical University

Product 1. «Income Stability through Exporting Education: Foreign Students in a Regional Russian University (Case of the I.Ya. Yakovlev Chuvash State Pedagogical University) ». The case is a management/educational product supported and commissioned by the I.Ya. Yakovlev Chuvash State Pedagogical University. The objective of the case as a management product is to help the management team develop strategy of marketing and promoting educational programs internationally. However, the case has already been used as an educational product to help leaners apply management approach to situation analysis in organization and teach them to take well-grounded management decisions. The case has been successfully tested in HSE training process.The case contains depth interview with university management staff of different levels (vice-rectors, departments heads) as well as students. This approach gives full understanding of situation and processes taking place at the I.Ya. Yakovlev Chuvash State Pedagogical University. The case designers proposed their own solution which contains a roadmap of developing international cooperation, marketing and promoting educational programs internationally. The case helped the university management team take decisions which are being implemented at the moment. Key words: educational case, international university activity, I.Ya. Yakovlev Chuvash State Pedagogical University. Product 2. «Higher and Secondary Vocational Pedagogical Education in Chuvash Republic in the Context of Industry Manpower Provision». The product is research of higher and secondary vocational pedagogical education in Chuvash Republic in the context of industry manpower provision. The research is supported and commissioned by Chuvash Republic Ministry of Education. The research objective is to analyze the key problems of teacher training staff shortage in the education system of Chuvash Republic and the gap between need and resources of this system. The research also contains the recommendations of how to ease the teaching staff shortage in the general education system of Chuvash Republic. Review of strategic documents and analytical surveys proves that this kind of product for Chuvash Republic has never been introduced and presented in the open information resources before. In case of being approved and implemented, the research results will lead to developing republican program of manpower provision in Chuvash Republic to overcome the gap between the need and resources of teacher training system of Chuvash Republic. Key words: regional teacher training system, manpower provision of education system, education system development in Chuvash Republic. Product 3. The research focuses on developing a marketing strategy for master's programs at a pedagogical university, specifically the Institute of Childhood at the Herzen State Pedagogical University of Russia. This topic is relevant due to the diverse student population, with varying learning expectations and different profiles of previous training. The study found that the lack of market segmentation and a clear value proposition, as well as insufficient career guidance for the target audience, are significant factors that negatively impact the quality of the master’s degree contingent. Competing master's programs in the educational market of the Russian Federation were studied. An analysis, which consisted of identification competitive advantages and target segments for which customer personas was developed. In addition, a consumer profile was created and the perception of the educational program was studied through a focus group with master’s degree students from the Institute of Childhood. Segmentation was carried out and a value proposition for the master's program was formulated. Furthermore, a CJM of master's students was created. After conducting the research, proposals were formulated to enhance the design of the program and the approach to promoting master's programs in the regional market.