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Regular version of the site

About

Electronic business (e-business) is a business whose efficiency and competitiveness are based on the use of information technologies. Information technologies ensure the interaction of business partners and create an integrated value chain. The concept of "electronic business" covers the entire chain of relationships with partners and customers and includes the concept of e-commerce, relating only to commercial activities, payment systems, mobile business, etc.

Electronic business, as an independent direction of master's degree training, arose on the basis of the development of information and communication technologies and is a reflection of the existing steady trend of virtualization of various fields of activity. With the development of information technologies and their coverage of new areas of life and activity of society, the interdisciplinary nature of e-business will increase.

Today the competence of specialists in this field is in demand in almost all areas of business, as modern business actively uses Internet technologies not only for information and advertising purposes, but also for the sale of goods and services. The new generation of ERP systems is Internet-oriented, which involves the participation in their development and operation of qualified specialists who are able to conduct business in a virtual environment.

E-business is a sphere of active emergence and use of digital innovations. This is confirmed by the presence of a large number of technological and scientific conferences devoted to this issue, as well as the activities of a large number of research centers engaged in the search for new solutions for electronic business. Technological solutions or integrated systems for electronic business are offered by almost all major software and hardware system manufacturers: IBM (a WebSphere product), SAP (a Hybris product), ORACLE, 1C, Cisco Systems, Microsoft, etc.

The development of mobile business, digital technologies and innovations is one of the priorities of the program "Digital Economy", a National Technology Initiative, and is also confirmed by industry reports of the Russian Association of Electronic Communications.

The development of digital technologies that underlie innovations for e-business is the driver of the development of the entire Internet industry (one of the articles on Vc.ru according to market trends). The Russian Association of Electronic Communications notes that “6.4 trillion is the contribution of the Runet to the Russian economy in 2019. Impact on industries: about 60% (or even up to 80%) of the economy is connected to the Internet. The audience is 100 million people. There are few personnel, the industry needs more." - said the director of the RAEC, Sergey Plugotarenko."

Today e–business is a wide field of activity in which specialists of various profiles work.

There are a large number of professional associations in the field of electronic business in the world.

The state of the field of electronic business, the scientific and practical problems existing in it, are discussed at many conferences devoted to this topic.

In many educational institutions of the world there are training programs in the field of electronic business: bachelor's and master's degree programs, additional education programs in this field, MBA programs, postgraduate studies.   E-business education is focused on training highly qualified specialists to work in large online and offline companies. Masters are trained as senior managers (in the future - CEO, CTO, CDO), as well as e-business consultants and entrepreneurs.

The set of disciplines of the Program is given in the corresponding section.

Companies and organizations with which cooperation on the implementation of the program is carried out and planned:

  • DOM.RF
  • Capital Group
  • ADEO Group
  • X5-Retail Group
  • M.VideoEldorado
  • PJSC «MegaFon»
  • VK
  • Yandex
  • Group of companies "Technopark"
  • GlaxoSmithKline
  • OZON.RU
  • Wildberries.ru
  • Lamoda.ru
  • Russian Managers Association
  • The Russian Association for Electronic Communications (RAEC)
  • Association of Internet Trade Companies 
  • etc.

Employment opportunities

Graduates of the program work in Internet companies, in OTOT divisions of companies and organizations, venture companies, and are engaged in entrepreneurial activities in the field of information and communication technologies. 100% of graduates of the program are employed immediately after graduation.